where is creativity

 

"Creativity is not a talent, it's a way of operating."

– John Cleese

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 "Creativity is a subject close to my heart and my area of research.
Creativity is not only relevant in terms of its potential for innovation –
for me, living a creative life is an attitude,
a way of thinking,
a form of communication.
I experience creativity as a
deeply character-building human trait
that makes you intelligent, self-confident and
agile in your thoughts and actions.
Creativity promotes autonomy,
opens up spaces
and enables participation." 

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Our world is changing rapidly –   
and with it, the demands of life itself.
For years, creativity has been
described as one of the most important skills for the future.
Digitisation and automation
are reorganising our lives.
Those who want to survive today need more than factual knowledge:
what is required is the ability to
think flexibly,
make connections and transfer knowledge to new contexts.
Developing creative skills means
preparing for the future.

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But what exactly is behind this phenomenon of creativity?
The term comes from the Latin creare  –
to create, to bring forth.
For a long time, it was closely linked to the myth of genius,
but has increasingly been demystified.
In the 1950s, it was recognised
that there are areas
where people are needed
who can think flexibly and unorthodoxly in extreme situations.
The overemphasis on intelligence
in the assessment of problem-solving skills
was questioned for the first time.
Creativity moved to the centre of research
and it was recognised that:

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Creativity is not an isolated characteristic.
It is an overarching system
that always unfolds in the interaction between people,
contexts, ideas, experiences and forms of expression.
It manifests itself in the everyday and the extraordinary,
in artistic processes as well as
in problem solving.

So it is not just a question of
what creativity is, 
but rather of

understanding

where it arises

and what conditions

enable creative processes.

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​Today we know:

creativity is not a talent

reserved for the few –

but rather a potential,

a trainable foundation

that is inherent in every human being.

In order to develop it further,

it must be applied,

trained

and challenged

like a muscle.​

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​Creativity is not something you should use –

you should live it.

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...how it works?  

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